Building a positive corporate image
Thanks to the Internet, customers are able to research, review, and react to businesses with just a few clicks. Through social media platforms and online review sites, like Yelp, a company’s history is available faster than you can ask, “How may I help you?” While a bad reputation will travel fast, a positive corporate image takes time, and consistency, to build, and is an essential component for success in any industry.
Key aspects of corporate image are identity, communication and public presentation. Your corporate identity is, at its core, the personality of the company. At SITEX, our corporate identity is all about “The SITEX Difference,” and it’s a part of our internal company culture and our public face. Building a positive public reputation starts from within, so a strong identity is a must.
From verbal to visual to unspoken communication, all content and interactions from your company are part of your corporate communication strategy. Consider the way employees address clients, your company name and logo, mission statements, and advertising materials to make sure your communication is consistent and promoting a good image on all platforms.
If you want to uphold a strong corporate image, consider how your employees are dressed and presenting themselves as representatives of your company. Does your team wear uniforms to distinguish their roles and maintain a professional appearance? Beyond providing a cohesive look, uniforms are a form of walking billboards for your business, proudly displaying your branding and logo with every positive customer interaction.
At SITEX, we’re very experienced in outfitting companies of all sizes and industries. Let us help you tailor your corporate image with high-quality, well-designed, and well-kept uniforms.
