Our Company » Press Room » Advertising with Employee Uniforms

If you’re debating putting your logos or advertising on employee uniforms, think no further. Numerous studies have shown that advertising on uniforms can create and maintain brand awareness, and brand identity, which can create a positive brand image, which can directly influence consumer sales. Within industries where uniforms are commonly used, a study conducted by Ashwini Poojary (Suffolk University), uniforms have been proven to be more effective for advertising than the Internet, billboards and news advertising.

Consumers prefer seeing company logos in certain industries over others, but that doesn’t mean that everyone can’t benefit from wearing their logos. Having a visible employer logo on a work uniform leads to the perception that employees are more easily identified, more trusted, seen as more knowledgeable and more courteous by consumers, as opposed to those in similar industries not in uniform. Consumers also agreed that they would be at least slightly more likely to buy from someone in uniform, as opposed to someone not in uniform.

You can read the full reports by the Uniform and Textile Services Association (UTSA), and you can contact SITEX today to get started with your new uniforms outfitted with your brand name and logos.