Employee and Uniform Branding
We’ve talked in the past about the benefits of using your logos for advertising on your employee’s uniforms, but what impact does this type of brand reinforcement through uniforms and mats have on your overall brand image? SITEX knows the power of your brand awareness and image, which is why we offer personalization options for both your employee’s uniforms and your business’s floor mats.
Past studies have shown that advertising your logo on uniforms can create confidence in your employees by consumers, as well as subtly promote your brand’s image. This is important to think about, because consumers are more likely to purchase a product or service from a brand they’re familiar with. At the same time, advertising alone won’t do anything for your brand without the work to back it up. An employee can be wearing your logo all over town, but if he or she doesn’t also represent your brand’s identity, consumers still won’t be quite persuaded to purchase. Add consistent branding and good customer relationships and your branding through uniforms is even more effective.
Floor mats may seem like an odd place to feature your company logo, but they can also be highly effective in promoting your brand’s image. If you have a consistent color palette, standard layouts and logo, you’ll have the opportunity to really enforce your brand image every time a customer walks through the doors. They’ll be more likely to remember a logo that they’ve seen before, instead of one that changes all the time. This consistency will help with brand awareness, so the next time they see your logo anywhere, they’ll be able to remember the great experience they had with your business last time.
Are your uniforms and mats increasing your brand’s image? If not, contact SITEX today to discus your personalization options for your employee uniforms and floor mats today! We can create any logo on our products!
