Judging a book by its cover
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets. – Baltasar Gracian
It’s often said that we shouldn’t judge a book by its cover. Although an excellent idea, studies have shown that most people calculate a first impression of someone within the first 30 seconds to two minutes of meeting them, if not instantly. Think about it…have you ever “judged a book by its cover” without even thinking about what you’re doing?
What do you think people see in the first 30 seconds of viewing your custom uniforms or apparel?
Sloppy or unplanned attire may lead your customers to think:
- Disorganized
- Unprofessional
- Unconcerned
- Lacks importance of details
On the other hand, well put together custom apparel tells a completely different story. This look may lead customers to think:
- Organized
- Professional
- Takes pride in self and company
- Notices importance of details
At SITEX, we are strong believers of the concept, “What You Wear Tells Who You Are.” For this reason, we encourage you to explore the extensive line of clothing options we carry to meet a variety of customer needs. From farming work wear to corporate clothing we are here to help you and your employees find the appropriate employee uniforms or custom apparel to project a professional, business-like image while experiencing the comfort and advantages of more casual and relaxed clothing.