Spring Spruce Up: How Custom Floor Mats Enhance Brand Identity
We don’t know about you, but Spring Break season brings around a Spring Spruce Up for many businesses. A little organizing here, a bit of deep cleaning there, and a whole lot of team building. Spring is also a great time to add a little pizazz, like floor mats. With all the marketing campaigns and brand building activities you may be using, custom floor mats are an often ignored asset that lets your business put its best foot forward.
From offices to retail stores to healthcare providers, often the first sight customers are greeted with is your front door. Aside from keeping your entryway clean and safe, custom mats are now viable medium to create consistent brand awareness among your consumers. Also referred to as logo mats, this type of additional advertising is very effective because not only do floor mats increase the safety of your business, they also keep your floors clean of dirt and debris, as 1,000 people can carry in 24 lbs of dirt in just 20 days!
The best mats will be made of a fine-ply carpeting, which will absorb most materials. Custom logo mats offer the same benefits as regular dust mats, but they also serve as a great advertising opportunity for your business. Customized mats can be used in specific areas where soil is generated or where a spill may occur, which keep your employees safe and reinforce your brand at the same time.
Designing floor mats is akin to digital signage. Take note that it will be seen by customers just at a glance, so the message should be easily seen & understood yet captivating. It could certainly contain the logo of your company, and reveal the nature and attitude of the business. Some businesses prefer to print their website on the mat so that customers will know how to contact them. This is effective because a leaving shopper doesn’t need to get back into the store and ask for contact information.
Since keeping dust and dirt out of your building is our business, we’ve developed a SITEX dust control program to provide you with clean, laundered mats on a schedule. Give us a call for a custom recommendation!
